HONG KONG — Six bottles of 1990 Romanée-Conti Burgundy sold to an Asian buyer at a Christie’s auction in Hong Kong last month for 980,000 Hong Kong dollars ($126,345). A case of wine from the Cros Parantoux vineyard in Burgundy, France, fetched $82,333 in a sale held by the American auction house Acker Merrall & Condit at a restaurant overlooking Hong Kong’s harbor.
Fine wine comes at a price in Asia, but there are plenty of buyers. Asian consumers have become a major factor in the global wine market, with China overtaking France and Italy last year as the biggest consumer of red wine. Now, customers in the region are getting more sophisticated, educated and diverse in their wine choices.
“There are a lot more wine lovers in Asia, and they are enjoying a lot more wines,” Simon Tam, head of wine at Christie’s China, said about the auction house’s recent sale. “The market is maturing very, very rapidly.”
Asians have traditionally been drinkers of whiskey, brandy and local spirits like baijiu, a liquor distilled from grain, rather than wine. But rising wealth, a penchant for giving gifts and a constant search for new types of investment have turned affluent Asians into avid buyers of top wines and other luxury items in recent years.
Hong Kong, which was barely featured on the international wine scene a decade ago, has become a major hub for wine trading since taxes on wine were abolished here in 2008. Dozens of merchants have opened operations, including famous players like the British company Berry Brothers & Rudd, which traces its roots to 1698, and niche establishments like La Cabane, which sells natural wines from small vineyards in France.
Even in Singapore, where taxes add considerably to the price of a bottle of wine, CWT, a logistics company, is spending 200 million Singapore dollars ($158 million) on a high-end wine storage facility that will be able to store 10 million bottles in air-conditioned and humidity- and light-controlled conditions.
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